The analysis of e-commerce competitors can seem difficult, especially when you are doing your first competitive analysis, and you don't know where to start? This process is really time-consuming and wastes a lot of our energy. Fortunately, there are a number of free tools and tricks that can help you spy Shopify stores to get the information you need for your analysis.
When we get to know our competitors, we need to ask ourselves some questions so as to help us make a marketing plan and then quickly get the sales of our products.
Who are your competitors?
What products do they sell?
What price do they offer?
What marketing strategies have they implemented?
What tools did they use to Shopify spy?
What marketing channels do they use to get traffic?
What are their strengths and weaknesses?
Step 1 - find out who your competitors are
1. https://bigspy.com/store/spy/#/main/spy , you can input the key words in the search bar to find the Shopify store website,
Spy tools look like this. As you can see, it records 28,339 direct stores. All stores are listed based on daily traffic.
2. Enter a keyword in the search bar and click the "search" button. For example, "shoes". You will see some shops selling shoes.
Scroll down and you'll see a list of these stores. Here, you can click on the website, product trends and top AD rankings series.
The advantages of this tool are:
Easy to use
Click on the Facebook AD series
The number of shops is huge
But you need to register to experience more.
Step 2 - look at their products
This step you can directly click into their website to see their products, here is no longer detailed screenshot
Step 3 - study their prices?
This is the same as the second step. As long as we open their website, we can see their products. Then we can make a comparison and find the positioning of our products
Step 4 - research their marketing strategy
In this step, you can make use of Bigspy ads spy by linking to Facebook, twitter and other channels to see if they have to put ads and other channels. I suggest you click the function button above more.
Step 5 - plan the marketing plan for your product
According to their marketing channels and strategies, we can decide whether to invest in advertising according to our own strength, or we can cover their channels step by step, and then develop new channels. I believe that doing so will surely surpass your competition.